Nature’s Path is passionate about organic farming, family-run, and sustainably driven farming. The brand tries to use less packaging and a cute peanut buddy was created for the granola bar box design to create a relatable and adorable personality character for the brand and the product. Because their products are healthy and good for children as a snack, it will grab attention of children and their parents who care about their health and the earth. Also children will enjoy colouring their peanut buddy at the back of the box.
